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Why Every Business Needs a Website

Why Every Business Needs a Website

Deciding on whether to build a website for your business starts with defining your goals. When it comes down to it, every business should have a website. The content on your website will help bring in customer traffic, build brand awareness, and increase conversions.

Benefits of Having a Company Website

A website is where your business lives on the internet. Customers and prospects visit them to learn more about your business and what it has to offer them. Your website is the perfect place to explain your unique selling point (USP) that sets you apart from competitors. That is why it's important to have a website and not just a Google business (GMB) listing. GMB listings work well for local traffic to discover your physical location and business hours, but they don’t tell your company’s story, explain your USP, or help promote your products. For these reasons, a website is essential for online success.

Websites serve several purposes for consumers. When a consumer has a need or question, they turn to the internet to find an answer. If you have a website that contains content related to the consumers’ search, it will be pulled into the results page for the consumer to click on. The goal here is to get your website in front of consumers and serve as the answer to their questions. They’ll then hopefully click on your website and find the answer or product they need.

Consumers will also use your website to learn more about your business. They can find information about your company history, products, business hours, locations, and more. This will also be a place where they can get contact information either by phone or email to reach out with additional questions or customer service requests.

Websites display all your important information in one spot online to build brand awareness, drive traffic, generate leads, and guide potential customers to find answers to their questions or make a sale. 

What Goes into Building a Website

When it comes to creating a website, there are a few key elements needed to get it up and running. One of the first steps of getting your website live on the internet is hosting it on a web server. Similar to renting a building for a physical store, you need to “rent” space on a server for your website. A server is a computer that is connected to the internet that stores the HTML code, images, and videos that make up a website. When someone wants to view a page on your website, the server pulls all these elements together and displays the right content to the consumer.

Another element of a website is the web address or domain name. This is what consumers type into their search browsers to be directed to your website. For example, When creating your domain name, you’ll want to choose something that is succinct, easy to remember, and relates to your business. This is important as your web address will be used across all your marketing material and other channels.

Once the technical side of the website is set up, it’s time for the fun stuff! Adding images, video, copy, and design to your website to make it visually appealing. As you plan how your website will look on both desktop and mobile, remember to think about how the consumer will use it and what answers they are searching for on your website. You’ll also want to make sure it is responsive on both desktop and mobile for an optimal user experience. This means optimizing the content and imagery to be the correct size on computers, tablets, and phone screens. Each screen has specific real estate space, checking to make sure nothing is cut off will reduce the risk of causing user frustration. A responsive website will be easily navigated by both desktop, tablet, and mobile users – resulting in a better experience and higher return on investment.

During your content planning, consider the different sections of your website and how they will connect to one another. As you create new pages for your services, products, or other content, you may find that certain pages may need to link together. Take the time to understand the flow of your website and how the user may get from one page to the next. What pages are a necessity on your website? Do you need an “about us” section, a blog, service or product pages, or a contact page? Planning your pages and layout will help you create a smooth-running website.

How you build out your website will impact how consumers feel about it and how they interact. Make sure to spend some time planning so you can ensure your web visitors have an overall positive experience and find the answers to their problems.

Ross is Your Website Master

Do you need help improving upon or setting up your website? Ross is happy to help. We know everything from website set-up, functionality, design, user experience, search engine optimization (SEO), performance, analytics, and more. Let us help you get started and build a website that works for your goals and USP. With Ross, you’ll see a rise in website traffic and get your message online for all your potential customers to find you. Contact us today!