Pick up your phone and open any application. When you do, you’ll likely see a small arrow flashing at the top of the screen. Do you know what it is? The arrow is an indicator, notifying you that the app is determining your approximate location using technology like WiFi and Bluetooth.
Location services improve the experience for users, helping companies create more relevant content and drive more accurate results when someone uses their phone’s GPS. But dealerships are also using location services to amplify their marketing and advertising.