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Leverage IP Addresses to Convert Anonymous Web Visitors


Leverage IP Addresses to Convert Anonymous Web Visitors

Turn anonymous website visitors into real customers with Ross’ Rapid Retargeting. Instead of letting random web visits go to waste with no conversion, we can leverage IP addresses to find the lead’s data and convert them into a real customer with targeted marketing.

Keep reading to learn how rapid retargeting works and why it can significantly help you gain more customers.

How Rapid Retargeting Works

The process of Rapid Retargeting starts with a pixel. A pixel is placed on your website that fires and collects the visitor’s IP address upon browsing. Once the IP address is captured, we can see which web visitors converted and which did not. We take the list of IP addresses from leads that did not convert and run them through a “reverse IP append” algorithm. 

After running an IP address through the reverse IP append algorithm, the lead is no longer anonymous. We can collect data on their geolocation such as the city, ZIP code, or area code of their internet service provider (ISP), as well as their ISP’s name.1

Using this information, we can easily and quickly send targeted digital and direct marketing to convert them into repeat customers.

Why It Works

If your website drives a significant amount of traffic but lacks conversion rates, Rapid Retargeting is a great marketing tactic to use. Recent studies show that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.2 Rapid Retargeting increases conversions by targeting the lead in a timely manner with highly personalized marketing related to their browsing activity – this may include an image of the product they were looking at or a message reminding them about the products in their online checkout cart encouraging them to complete the transaction.

We can send personalized, targeted marketing in various formats, including direct mail, email, social ads, and over-the-top (OTT) video ads. 

Personalized digital marketing can be served to the lead within an hour of browsing, and direct mail can be sent as quickly as the next day. The timeliness of the message and personalization increase brand recall and engagement, build customer relationships, and boost conversions.

Additionally, hitting the lead through a combination of digital and direct marketing produces the best outcomes for conversion compared to marketing through only one channel.

See Higher Conversion Rates with Ross

Website visitors are no longer anonymous with Ross’ Rapid Retargeting. Don’t let leads go to waste; start capturing IP addresses and targeting them with personalized marketing. Increase your conversion rates today by contacting Ross.

Endnotes:

1.    Norton, 2021
2.    HubSpot, 2021



02 / 12 / 2021

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