Geo-data is a powerful intent-based marketing tool that helps marketers find people in the real world. By utilizing this tool, marketers can discover informative consumer insights that can be used for campaigns and other initiatives. Geo-data has various uses from product or service marketing, recruitment campaigns for job openings, driving traffic to a physical store, seeing which competitors you are losing your customers to, and so much more.
In this blog, we’ll explore how geo-data works and the benefit of using it for your marketing initiatives.
Geo-data is made up of a few elements that when combined, provide marketers with useful consumer insights. This tool uses geo-fencing, mobile ads, and location coordinates to find where people are spending their time whether that be at home, work, their favorite store, and more. Geo-data can also help us understand how far people are driving to get to a specific target area and if they are going to competitors.
Here's how it works:
By using geo-data, we can determine where a person works, lives, shops, and more based on their location coordinates and phone activity while in a designated area. With 100% location confidence, we can precisely target them with marketing, reducing wasteful advertising spending. Because geo-data uses location coordinates, this tool is 100% cookie-free. This benefit stands out at a time when third-party cookies are being banned. Plus, we can layer our data with yours to create a highly targeted data set using a person’s ground truth to accurately market to.
Start finding potential customers based on their real-world behaviors. Ross will help you leverage this technology in a multitude of ways to find your best prospects and target them with 1-to-1 omnichannel marketing. Contact us to learn more about the endless capabilities of geo-data.
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