Social media is one of the best ways to reach your prospective customers, but if done incorrectly, it can fall flat. We know that social media isn’t a dealership’s first method of marketing, so we put together these tips to help you succeed.
Having a website is essential for an automotive dealerships’ success. Not only does it inform customers of who your dealership is, but it allows them to shop your inventory from the comfort of their home. But if your website’s SEO is lackluster, your potential customers may not be able to find your dealership. One of the things you can do to improve your website’s ranking is to reevaluate your website’s keywords. Keywords make it easier for search engines to learn more about your website.
Ninety-seven percent of adults say they use some form of social media at least once a month, according to Sprout Social. Your prospects and customers are on social media - so why not market to them? You see, it’s not enough to maintain a social media presence. To truly maximize social media’s impact, you’ve got to invest in paid social advertising. Not only are these ads proven to convert prospects into customers, but they help to bring more awareness to your dealership.
The purpose of Search Engine Marketing (SEM) is to get website traffic by paying for ads that run on search engines. Often, people confuse SEM with Search Engine Optimization (SEO). SEO is the process of optimizing your website organically so that when a person searches for a product or service, your website ranks high in the organic search listing. SEM helps to further increase your website’s visibility through the use of paid ads.
While the phrase “I don’t give a damn about my bad reputation” works well for someone like Joan Jett, it’s probably not a good idea for your dealership. Your reputation matters, especially in this day and age. After all, over 90% of people look up reviews before choosing the right dealership to purchase from or receive service at (Bright Local).
By 2019, there will be 2.9 billion email users worldwide, and it goes without saying that email marketing should be a prominent feature of your dealership’s marketing strategy. In fact, email-marketing technology is used by 82% of B2B and B2C companies (Ascend2). However, this hasn’t been the case for automotive dealers: only 22 percent of dealerships are currently utilizing email campaign services (Benchmark).
Though we’re in the age of digital marketing, direct mail is still an extremely effective way to reach your prospects. It is highly targeted, cost effective, and easy to track. But in order to make the most out of this medium, your direct mail process should be efficient and painless. But how can you smooth out your direct mail process?
As a regular citizen, sales calls can be annoying, especially when you’re contacted multiple times by the same company. But as a lead generator, they are necessary to driving conversions. So how do you get new leads over the phone without being hung up on or completely ignored? Ringless Voicemail Drops allow you to record and deliver customized messages to your potential buyers.
Email marketing is an extremely effective medium to generate response and provide customers with personalized content. According to Hubspot, 86% of consumers want to receive promotional emails from businesses that they like. While you may be uncertain about promoting your dealership with email, here are a few reasons why you should start: