Pick up your phone and open any application. When you do, you’ll likely see a small arrow flashing at the top of the screen. Do you know what it is? The arrow is an indicator, notifying you that the app is determining your approximate location using technology like WiFi and Bluetooth.
Location services improve the experience for users, helping companies create more relevant content and drive more accurate results when someone uses their phone’s GPS. But dealerships are also using location services to amplify their marketing and advertising.
Hillside, Illinois: As a leader in direct marketing for over 60 years, Ross Media understands the value of stable, secure data solutions that deliver consistent and predictable results. Our partnership with V12 Data, a leading marketing technology firm and data provider, has enabled us to grow our direct mail, email, and digital channel revenues and capabilities.
Car shopping has gotten easier for consumers over the years. Where in years past most sales started and ended on the dealership lot, they now begin on smartphones, tablets, and behind computer screens. According to research by Autotrader, car buyers spend more than half of their time researching online.