Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers aiming to reach their target markets in a unique, personalized way.
In today’s fast changing times, it can be hard to know the best way to develop and implement a digital marketing strategy. There is an abundance of information floating around the internet about what techniques will and won’t make a company successful. As a company that’s successful in both direct mail and digital mediums, we have tested multiple methods to figure out what truly does and does not work when it comes to digital marketing. We compiled this myth to help our customers save time and money on methods that do not work.
2018 is almost over and while most companies are researching which marketing trends to add to their arsenal for the new year, we’re taking a different route. We examined some common marketing practices in direct mail and decided to eliminate the ones that no longer serve our clients. Check out the trends we’re saying goodbye to in 2019.
Even though your dealership sends out monthly marketing pieces, it is still important for you to send out dedicated holiday marketing campaigns. While your monthly marketing pieces keep your current and potential customers aware of what your dealership offers, dedicated holiday campaigns let them know your thinking of them during this awesome but hectic time of the year.
Even though digital marketing efforts are advancing all the time, direct mail still makes an impact. It’s estimated that nearly 90% of all direct mail is opened, whereas only 30% of emails are even looked at. Direct mail has never been dead, in fact, it’s still a wildly effective medium. The average ROI for direct mail is 29%, and its impact can be measured among younger generations, too. Direct mail response rates for individuals between the ages of 18-21 is about 12%. But how can you keep your direct mail fresh so you can reach people no matter where they are in the buying cycle?
The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures your buyers’ attention? The solution is to understand how the brain processes and retains information.
A Business Development Center or BDC has one main goal—to maximize the effectiveness and profitability of your dealership’s marketing efforts. A BDC is designed to transmit a sense of ease, comfort, trust, excitement or urgency and should validate the potential buyer’s choice to visit your dealership (Auto Dealer Today).