Automotive Call Center

Convert Leads to Appointments with an Automotive Call Center

Sep 06, 2019 | Marketing
Expand Your Customer Service and Increase Sales

Car shopping has gotten easier for consumers over the years. Where in years past most sales started and ended on the dealership lot, they now begin on smartphones, tablets, and behind computer...

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Google My Business Short Name

Why Claiming your Google My Business Short Name is Important

Jul 10, 2019 | Website
Does Your Dealership Have Google My Business?

A Google My Business profile is one of the most important listings your business can have on the Internet. It is essentially your business's listing on Google and includes basic information such as...

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Voice Search Engine Optimization

Why is Voice Search Engine Optimization Important to your Dealership's Success?

May 23, 2019 | Automotive
New Voice Search Technology

With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way consumers shop. In only a few short words or phrases, users can find what...

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Wingman Performance

Performing with Wingman

Mar 29, 2019 | Automotive
Performing with Wingman

Do you know how well your marketing campaign is performing right now? With most marketing agencies, you won’t know how your campaign performed until you receive a report after the campaign completes – but not with Ross...

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Social Media Tips For Dealerships

Social Media Tips For Dealerships

Feb 15, 2019 | Website
How Important Is Social Media?

Social media is one of the best ways to reach your prospective customers, but if done incorrectly, it can fall flat. We know that social media isn’t a dealership’s first method of marketing, so we put together these...

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Ross Media | Keywords For Your Website

Choose The Right Keywords For Your Website

Jan 30, 2019 | Website

Having a website is essential for an automotive dealerships’ success. Not only does it inform customers of who your dealership is, but it allows them to shop your inventory from the comfort of their home. But if your website’s SEO is lackluster,...

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Ross Media | Debunking Digital Marketing Myths

Debunking Digital Marketing Myths

Jan 18, 2019 | Direct Mail

In today’s fast changing times, it can be hard to know the best way to develop and implement a digital marketing strategy. There is an abundance of information floating around the internet about what techniques will and won’t make a company...

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Ross Media | Direct Mail Trends We're Ditching in 2019

Direct Mail Trends We're Ditching in 2019

Dec 24, 2018 | Direct Mail

2018 is almost over and while most companies are researching which marketing trends to add to their arsenal for the new year, we’re taking a different route. We examined some common marketing practices in direct mail and decided to eliminate the...

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Email Marketing For Your Dealership

Dec 05, 2018 | Automotive

Email marketing helps you reach your prospects and customers no matter where they are. Contrary to popular belief, email marketing is still an effective form of marketing - it boasts a solid open rate of 20%. Think of email as a “complementary...

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Holiday Marketing

Nov 12, 2018 | Direct Mail

Even though your dealership sends out monthly marketing pieces, it is still important for you to send out dedicated holiday marketing campaigns. While your monthly marketing pieces keep your current and potential customers aware of what your...

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