Message From Ross Media's Executive Management Team

Mar 25, 2020 | Automotive

The unprecedented spread of Coronavirus (COVID-19) in our country has us facing new realities of working from home, screen communications and social distancing. Businesses in every vertical are facing difficult challenges.

As we face these...
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geoframing

Geoframing: A Powerful Marketing Tool for Dealerships

Jan 31, 2020 | Marketing

Pick up your phone and open any application. When you do, you’ll likely see a small arrow flashing at the top of the screen. Do you know what it is? The arrow is an indicator, notifying you that the app is determining your approximate location...

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White Paper Workflow

What's A White Paper Workflow?

Jan 24, 2020 | Direct Mail

Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers...

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interactive

The Benefits and Cost Savings of Interactive Direct Mail

Dec 19, 2019 | Direct Mail

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

Your holiday mailers and postcards should be hitting mailboxes with...

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Acxiom

Ross Media Installs Acxiom's InfoBase Consumer Database

Dec 19, 2019 | Marketing

Hillside, Illinois: As a leader in direct marketing for over 60 years, Ross Media understands the value of stable, secure data solutions that deliver consistent and predictable results. Our partnership with V12 Data, a leading marketing...

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social ads

Personalization in Marketing, Part 2: Targeted Social Ads

Dec 03, 2019 | Marketing

Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how you can create more relevant messaging, no matter the channel you’re using or audience you’re trying to reach.

In the first entry of this...

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Variable Information Printing

Personalization In Marketing, Part 1: Variable Information Printing

Nov 13, 2019 | Direct Mail, Marketing

Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how...

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Events

How Can Appointment-Driven Events Help Your Dealership?

Oct 31, 2019 | Marketing
Connecting leads with trained staff to drive your sales numbers. Your dealership is a hub of daily activity. It’s where customers come to service their cars, where prospective buyers come to browse your inventory, and where you finalize sales on...
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reverse ip append

Reverse IP Append: Speak Directly to Your Website Visitors

Oct 07, 2019 | Direct Mail, Marketing
Turn your anonymous website visitors into leads

There are nearly 5 billion users on the Internet today, and some of them are probably scrolling through your website right now. You can track those visits with a tool like Google Analytics, but what...

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SEO

Drive More Customers to Your Website with Strong SEO

Oct 02, 2019 | Marketing
Optimized websites generate more leads for your dealership.

Your dealership’s website remains a steady source of interest from potential customers, even if the number of third party sites continues to grow. According to research by Cox Automotive...

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