Social Media Tips For Dealerships

Social Media Tips For Dealerships

Feb 15, 2019 | Website
How Important Is Social Media?

Social media is one of the best ways to reach your prospective customers, but if done incorrectly, it can fall flat. We know that social media isn’t a dealership’s first method of marketing, so we put together these...

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Ross Media | Keywords For Your Website

Choose The Right Keywords For Your Website

Jan 30, 2019 | Website

Having a website is essential for an automotive dealerships’ success. Not only does it inform customers of who your dealership is, but it allows them to shop your inventory from the comfort of their home. But if your website’s SEO is lackluster,...

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Ross Media | Debunking Digital Marketing Myths

Debunking Digital Marketing Myths

Jan 18, 2019 | Direct Mail

In today’s fast changing times, it can be hard to know the best way to develop and implement a digital marketing strategy. There is an abundance of information floating around the internet about what techniques will and won’t make a company...

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Ross Media | Direct Mail Trends We're Ditching in 2019

Direct Mail Trends We're Ditching in 2019

Dec 24, 2018 | Direct Mail

2018 is almost over and while most companies are researching which marketing trends to add to their arsenal for the new year, we’re taking a different route. We examined some common marketing practices in direct mail and decided to eliminate the...

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Email Marketing For Your Dealership

Dec 05, 2018 | Automotive

Email marketing helps you reach your prospects and customers no matter where they are. Contrary to popular belief, email marketing is still an effective form of marketing - it boasts a solid open rate of 20%. Think of email as a “complementary...

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Holiday Marketing

Nov 12, 2018 | Direct Mail

Even though your dealership sends out monthly marketing pieces, it is still important for you to send out dedicated holiday marketing campaigns. While your monthly marketing pieces keep your current and potential customers aware of what your...

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Direct Mail Design For Your Dealership

Oct 22, 2018 | Direct Mail

Even though digital marketing efforts are advancing all the time, direct mail still makes an impact. It’s estimated that nearly 90% of all direct mail is opened, whereas only 30% of emails are even looked at. Direct mail has never been dead, in...

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How Paid Social Can Help Your Dealership

Oct 08, 2018 | Website

Ninety-seven percent of adults say they use some form of social media at least once a month, according to Sprout Social. Your prospects and customers are on social media - so why not market to them? You see, it’s not enough to maintain...

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Why Your Dealership Needs SEM

Sep 19, 2018 | Website

The purpose of Search Engine Marketing (SEM) is to get website traffic by paying for ads that run on search engines. Often, people confuse SEM with Search Engine Optimization (SEO). SEO is the process of optimizing your website...

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Reputation Management

Aug 31, 2018 | Website

While the phrase “I don’t give a damn about my bad reputation” works well for someone like Joan Jett, it’s probably not a good idea for your dealership. Your reputation matters, especially in this day and age. After all, over 90% of people look...

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