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The Benefits of Full-Service Marketing


The Benefits of Full-Service Marketing

Marketing is essential to any business that is trying to get its message out there, build a customer base, generate new leads, and increase sales. There are several elements and strategies that go into marketing as well as devising the right plan to reach business goals and objectives. 

Building out a marketing strategy and campaigns can be a lot of work. That’s why Ross has expanded its capabilities to become a one-stop shop for businesses to trust when it comes to marketing.

Benefits of a Full-Service Marketing Agency

Working with a full-service marketing agency, like Ross, enables businesses to get everything from one place. Not only that but Ross is a partner through and through, taking the time to learn about the business and its goals while developing the relationship, resulting in a prosperous partnership. 

As a full-service marketing agency, Ross can handle all the business’s content creation, paid media, web development, SEO optimization and maintenance, email marketing, print and digital advertising, graphic design, contact center communication, and more. 

With a one-stop-shop partner, businesses can feel at ease knowing that everything is being handled by the same team. Ross offers various marketing services and products to generate sales for a wide variety of industries. Businesses large and small can save time, spend less, and strengthen their brand by choosing the right partner.

Print Media from Inception to Conversion

Through print and direct mail, Ross creates custom campaigns that target customers and prospects with personalized messaging. Designs and copy have been tested to produce optimal-performing mail pieces. Some campaigns that can be run are new mover campaigns, prospecting, life event, reminders, and many more across multiple mail formats.

With in-house printing, Ross can produce client direct mail marketing pieces in a quick and efficient manner. By continually investing in innovative print technologies, Ross can build direct mail campaigns that drive conversion and help businesses reach consumers.

Each campaign is highly targeted, measurable, and personalized. Data Science enables Ross to build data models to identify top responders and non-responders. Doing so provides a better look into which consumers should be marketed to as information on their likeliness to convert is collected. Other services include Rapid Retargeting which allows for the ability to retarget active buyers online with direct mail by utilizing a reverse IP append algorithm and automated direct mail sends that are based on the consumer’s action or behavior. These data-driven direct mail approaches reach the consumer at the right time, with the right message.

Digital Media Creation and Management

By handling both print and digital media, Ross can align campaigns for a cohesive message. This not only helps with consistency in language and imagery – increasing brand awareness – it also helps to reach consumers through multiple channels. In addition to direct mail, Ross can get the business’s message in front of the consumer through email, display ads, social ads, and more. Covering the multiple channels that customers and prospects are using to increase conversion rate and campaign success.

Ross also assists clients in building and maintaining their websites. This includes constructing and updating websites, creating web content, and optimizing pages for SEO. Creating a digital presence will drive more traffic to the website and managing SEO will have it rank higher in browser search results. During the website build-out, Ross’ web developers and digital experts will ensure that the website is functioning and working on mobile as well as desktop. This is necessary because websites that are not mobile-friendly and have a poor user interface and experience lose traffic, meaning the business loses a customer and a sale.

Contact Center Communication

Ross doesn’t stop at print and digital. Clients have the option to utilize a fully quipped Contact Center. This offloads yet another task for the client so they can focus on other business goals. Ross’ in-house Atlanta-based bilingual call center takes care of customer needs and questions. The team is highly trained to answer various call types to assist customers, creating a natural flow of communication that consumers don’t even know they are being transferred to a call center.

Through Ross’ Contact Center, businesses have access to robust communication in every form. The Contact Center services can be combined with any existing campaign or as a stand-alone service. Implementing this service helps businesses save time and money as they will not need to hire, train, or pay a team of their own. Instead, Ross can take care of inbound calls, outbound calls, and text messaging to answer customer questions, troubleshoot, make appointments, gain leads, help with retention, and more.

It’s Time to Work with a Full-Service Marketing Partner

Turn to Ross for a full-service partner and start seeing better results and an overall higher ROI. Experience the ease of consistency, cohesiveness, omnichannel marketing, and more by working with a dedicated team. For an in-depth discussion of Ross’ capabilities, please reach out here!
 



08 / 04 / 2022 Marketing, Full-Service

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