Advantages of Automated Direct Mail

Automated marketing saves brands time and effort and gets 5-10x response compared with traditional prospecting. Pairing automation with direct mail enables businesses to streamline the creation, printing, and mailing of their physical mail pieces. This approach offers several advantages, making it an attractive option for businesses of all sizes.

Are you leveraging automated direct mail? If not, Ross will help you get started. We have industry-specific automated direct mail campaigns that are proven to increase conversions. Our team will help you benefit from the following advantages.

Save Time and Resources

A key benefit of automated direct mail is saving time and resources. The traditional process of creating, printing, and mailing one-off campaigns can be time-consuming and labor-intensive. Automation, on the other hand, is driven by customer data, allowing businesses to streamline these steps. All you have to do is approve the campaign creative once and then the mail piece with relevant art waits to be triggered by data to print and deliver. To accurately send your message at the right time, to the right consumer, we integrate with your CRM or POS system for real-time data. Specific data points will trigger an automated mail piece to print and mail to the customer’s address – with no additional work required from your staff.

Improved Personalization and Targeting

With automation comes the improved ability to personalize and target mail pieces. Using customer data, mail pieces are personalized to contain messaging related to the customer’s journey. Automated mail can include messaging that informs the consumer to schedule their next appointment, renew or upgrade their subscription, wish them a happy birthday, thank them for a recent purchase, and more. The goal of personalization for automated mail is to connect with the customer and encourage them to act.

Targeting with automation allows businesses to easily segment their mailing lists and target specific groups of customers with tailored messages. This can lead to higher response rates and more successful campaigns.

Analyzing and Results

Automated direct mail platforms with built-in analytics and tracking allow marketers to measure and prove the ROI of each campaign sent. 81% of marketers using automation software agree it delivers the best response rate for direct mail. Ross will matchback the campaign response and demonstrate the path from lead to sale, showing your true return on investment. By analyzing the performance, we will also understand which aspects of the campaign are working and which need improvement. Doing so enables us to improve future campaigns to produce better results. Businesses will see better response rates with automated direct mail because they can create more targeted, personalized, and trackable campaigns. In fact, 40% of brands are investing in automation to ensure they can effectively target, personalize, track, and attribute their direct mail efforts and get better results.

Automate Your Direct Mail, Drive Conversions

Automated direct mail offers several advantages, including saving time, improving personalization and targeting, and campaign tracking and analysis. It helps businesses of all sizes streamline their direct mail efforts and achieve better results. To learn more about our automated campaigns, contact us here.