Email Marketing Strategy

By 2019, there will be 2.9 billion email users worldwide, and it goes without saying that email marketing should be a prominent feature of your dealership’s marketing strategy. In fact, email-marketing technology is used by 82% of B2B and B2C companies (Ascend2). However, this hasn’t been the case for automotive dealers: only 22 percent of dealerships are currently utilizing email campaign services (Benchmark).