December 20th, 2017

Gone are the days of relying on instinct and guesswork of whom your next direct mail campaign should go to. The answer is simple­: start by looking at your data. With the help of your marketing company, your data should be processed and cleaned... Read More

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December 4th, 2017

A call to action is an essential component of an successful marketing initiative. An effective CTA is concise yet compelling. An example of this is “Receive a $1,000 Bonus Voucher towards your trade-in! Offer ends Sunday! Act Now!” This CTA is... Read More

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