By 2019, there will be 2.9 billion email users worldwide, and it goes without saying that email marketing should be a prominent feature of your dealership’s marketing strategy. In fact, email-marketing technology is used by 82% of B2B and B2C companies (Ascend2). However, this hasn’t been the case for automotive dealers: only 22 percent of dealerships are currently utilizing email campaign services (Benchmark).
Though we’re in the age of digital marketing, direct mail is still an extremely effective way to reach your prospects. It is highly targeted, cost effective, and easy to track. But in order to make the most out of this medium, your direct mail process should be efficient and painless. But how can you smooth out your direct mail process?
As a regular citizen, sales calls can be annoying, especially when you’re contacted multiple times by the same company. But as a lead generator, they are necessary to driving conversions. So how do you get new leads over the phone without being hung up on or completely ignored? Ringless Voicemail Drops allow you to record and deliver customized messages to your potential buyers.
Email marketing is an extremely effective medium to generate response and provide customers with personalized content. According to Hubspot, 86% of consumers want to receive promotional emails from businesses that they like. While you may be uncertain about promoting your dealership with email, here are a few reasons why you should start: