Why CTAs Matter
A call to action is an essential component of an successful marketing initiative. An effective CTA is concise yet compelling. An example of this is “Receive a $1,000 Bonus Voucher towards your trade-in! Offer ends Sunday! Act Now!” This CTA is attention-grabbing and concise. There are many reasons to use CTAs, but here are the most important ones:
CTAs Provide a Sense of Urgency
The call to action above never fails to entice buyers because it’s time-bound. This encourages a sense of urgency, which helps drive sales. Statements like “act now” and “call today” persuade prospective buyers to take advantage of the offer as soon as possible. It may sound silly, but if you’re familiar with human psychology, you know that directing people on what action to take can reap big results.
The beauty of CTAs is that they work without you needing to use gifts or gimmicks. They serve as the tipping point between a sale and a missed opportunity. A good CTA will persuade buyers to choose your dealership, your services, and you vehicles over the competion. A good example of this is “we guaurantee a vehicle upgrade, contact us today.”
CTAs Imply Exclusivity
Another great way to make your consumer take action is to imply they are getting something exclusive with your offer. After all, everybody wants to feel they are getting the best bang for their buck. People will also feel as though they are part of a select group with the exclusivity implication. How do you make your offers feel exclusive? By using a strong CTA. Phrases like, “you’re a VIP,” “limited time offer,” and “exclusive event” all do the trick.
When executed well, CTAs can take your buyer responses to the next level. For more tips on automotive marketing, contact Ross Media today by reaching out to Alex Woodward.