Ross Media SURGE Newsletter - Vol 11
Fine Tune Your Marketing For 2018
2017 is almost over, and now’s the time to evaluate your existing marketing. Did your marketing make an impact? If you’re looking for ways to take your marketing to the next level, here are five easy steps to increase response in the New Year.
1. Make it Multi-Channel
Add an additional deployment such as an email, social campaign, or ringless voicemail drop. Marketing campaigns that use direct mail and one or more digital media platform often experience 118% lift in response rate compared to using mail only.
2. Send Leads Somewhere Specific
No matter how hard you try to fix it, the main number at your dealership can lead a customer down a black hole. Use an outsource BDC or a specific call routing path within your store to get sales calls answered and appointments set quickly.
3. Depend on Data
Today we have access to better data sources than ever before. Have your DMS data cleaned regularly and augmented with updated records to maximize your marketing efforts. 4. Create a Consistent Cadence Your best prospects should be touched on a consistent basis both within your customer base and for conquest sales. You need to have a strategy designed to stay in front of these customers while also preventing overuse and list fatigue.
5. Supplement with Service
It's easy to focus all your attention on increasing short-term sales. With a small supplemental service-marketing budget, you can increase fixed operations absorption while creating sales retention over time. asdfasf
Direct Mail is Thriving
It's 2017, and direct mail is thriving. It's not because digital marketing is failing, but direct mail is backed by strong, secured, and variable data. This data offers proven and measurable results to enable you to make the most of your direct mail.
Now more than ever, you can use data-backed direct mail to target the right customers for your dealership. There are over 232 million verified car owner records available for target marketing. The records are sourced from point of sale, point of service, warranty, insurance, and more. How do you know it's accurate? It is verified against multiple sources to ensure accuracy.
Ross Media sends over 50 million pieces of direct mail a year. We know what works and what doesn’t in this industry—from design and message, to executing a full market analysis to raise your ROI. We oversee the quality of the mailing list, frequency of mailings, competitive offers, and provide comprehensive reporting so you know your bottom line.
Director of Graphic Design Services
“I’ve been with Ross Media for seven years. During this time, our firm has grown exponentially and it gives me great pride to have been an integral part of this growth. Throughout my career, I have been driven by two disciplines: first, to provide creative that enables our clients to stand out amongst their competitors, while partnering with them to reach their objectives and second, to create a culture for our team that makes being at Ross Media not just a job, but an enjoyable environment. I view the team at Ross Media as my family away from home.”
Finally! A Way To Convert Anonymous Website Shoppers
You spend thousands of dollars per month to drive traffic to your website, but unless visitors choose to fill out a form or call you directly, how will you know they were there?
Speak directly to your website visitors with Reverse IP Append from Ross Media. This game-changing technology captures the IP address of visitors and matches them to their mailing address.
Here’s How It Works:
- STEP 1: Active buyer browses your website.
- STEP 2: We capture the active buyer’s IP address.
- STEP 3: We locate the active buyer’s home address.
- STEP 4: The buyer is sent a customized mail piece within 24 hours.
Active buyer visits your website, then receives a targeted direct mail piece which relates to what they saw on your website.
Reverse IP Append lifts acquisition response rate 10x more than traditional customer acquisition mailings. Experience tangible retargeting with results: this technology doesn't use cookie data and pinpoints active buyers in your territory with an average price per vehicle of $175.
To Learn More About IP Targeting:
Visit: GetAppended.RossMedia.net | Call: (866) 945-0013
Try Reverse IP Append for FREE!
Get 1 week of Reverse IP Append mail at no cost.
(up to a $1500 value!) EXPIRES DECEMBER 31ST, 2017