Don't Lose Your Buyers' Attention
According to Small Business Trends, 82% of American consumers stopped doing business with a company because of a bad experience. What constitutes a bad experience for a customer? Usually, it’s a lack of easily accessible information or consistent communication. Buying a car is an involved, often complicated process. In order to keep your potential buyers interested, you need to consistently touch base with them in a personalized, easy to digest manner.
Keep It Simple
56% of buyers state they would more actively pursue their car buying dreams if the process was easier (V12Data). So what does this mean for you? Be sure your marketing materials are easy to digest with clear offers and calls to action. Rely more on graphics and less on text – save the heavy marketing pitch for when your buyers visit your dealership. These techniques will not only save you time, but they will help start your customer’s buying process on a high note.
Make it Personal
Personalization is essential to cultivating customer relationships and getting the best ROI. Don’t believe us? According to DemandGen, buyers who are provided with consistent, targeted content are 20% more likely to buy. You can customize your buyer’s experience by using the most up-to-date mailing lists and data analysis. The mailing lists will help you speak to your customers directly, while the data analysis will shine a light on what messages, campaigns, and audiences are top performers.
You may be wondering why you should focus on reaching your existing customers instead of simply getting new ones. According to Small Business Trends, the likelihood of selling to an existing customer is 60-70%, while the likelihood of selling to a new customer is 5-20%.
For tips on how to increase service and resale revenue for your dealership, contact Alex Woodward today.