Direct Mail and You

Jul 19, 2018 | Direct Mail

The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures your buyers’...

Continue →

Rev Up Your Service Department This Summer

Jun 25, 2018 | Automotive

The warmer weather is here and customers are traveling to enjoy the summer months with their friends and family. With the extra mileage comes an increase in needed service on their vehicles. According to AutoDealer Today, over 80 percent of...

Continue →

Summer is Here! Is Your Dealership Ready?

Jun 11, 2018 | Automotive

While summer is the season of spending time outdoors and enjoying the warm weather, it’s also the time of year to rev up your dealership’s marketing strategy.

Now is the time to reach your potential buyers with strategic marketing...

Continue →

Email Personalization is Key

May 21, 2018 | Automotive

Email marketing can be an effective tool for organizations – even automotive. Emails can help you form a connection with both customers and potential buyers in a cost-effective way.

Don’t believe us? Here are a few quick stats: According to...
Continue →

Automotive Marketing to Millennials

May 10, 2018 | Automotive

Millennials are a demographic age group that were born between the years 1981 and 1996 (Pew Research Center). When an agency thinks of marketing to a millennial group, many industry leaders might think millennials are only responsive to digital...

Continue →

It’s All About the Experience

Apr 20, 2018 | Automotive

Customer experience is the key to success in any industry. In fact, 82% of American consumers stopped doing business with a company because of a bad experience (Small Business Trends). So how can customer experience affect your dealership?

...
Continue →

Benefits of BDC

Apr 10, 2018 | Direct Mail

A Business Development Center or BDC has one main goal—to maximize the effectiveness and profitability of your dealership’s marketing efforts. A BDC is designed to transmit a sense of ease, comfort, trust, excitement or urgency and should...

Continue →

Email Marketing Strategy

Mar 23, 2018 | Website

By 2019, there will be 2.9 billion email users worldwide, and it goes without saying that email marketing should be a prominent feature of your dealership’s marketing strategy. In fact, email-marketing technology is used by 82% of B2B and B2C...

Continue →

Creating an Outbound Marketing Strategy

Mar 13, 2018 | Direct Mail

What exactly is outbound marketing? Outbound marketing is when your campaign message is sent directly to potential buyers. Unlike inbound digital marketing where customers have to find you through internet searches, outbound marketing directly...

Continue →

7 Benefits of Direct Mail

Feb 26, 2018 | Direct Mail

The digital space is more crowded than ever before, and reaching your prospective buyers amongst the clutter is becoming increasingly difficult. You might be surprised to know that the data shows direct mail is still one of the most effective...

Continue →

Pages