Creating an Outbound Marketing Strategy

Mar 13, 2018 | Direct Mail

What exactly is outbound marketing? Outbound marketing is when your campaign message is sent directly to potential buyers. Unlike inbound digital marketing where customers have to find you through internet searches, outbound marketing directly...

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7 Benefits of Direct Mail

Feb 26, 2018 | Direct Mail

The digital space is more crowded than ever before, and reaching your prospective buyers amongst the clutter is becoming increasingly difficult. You might be surprised to know that the data shows direct mail is still one of the most effective...

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Don't Ignore the Content

Jan 31, 2018 | Direct Mail

According to the U.S. Postal Service, 153.9 billion direct mail pieces were processed and delivered in 2017. Direct mail continues to be a driving force for many dealerships’ marketing strategies. While the quantity of direct mail pieces...

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Don't Lose Your Buyers' Attention

Jan 18, 2018 | Direct Mail

According to Small Business Trends, 82% of American consumers stopped doing business with a company because of a bad experience. What constitutes a bad experience for a customer? Usually, it’s a lack of easily accessible information or consistent...

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Direct Mail Never Died. It’s Thriving.

Jan 05, 2018 | Direct Mail

That’s right. Direct mail is thriving. Many can argue that digital ads are slowly killing direct mail marketing efforts, but that is far from the truth. As we grow closer to a completely digital world, direct mail has made a name for itself and...

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Let Data Drive Your Campaigns

Dec 20, 2017 | Direct Mail

Gone are the days of relying on instinct and guesswork of whom your next direct mail campaign should go to. The answer is simple­: start by looking at your data. With the help of your marketing company, your data should be processed and cleaned...

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Why CTAs Matter

Dec 04, 2017 | Direct Mail

A call to action is an essential component of an successful marketing initiative. An effective CTA is concise yet compelling. An example of this is “Receive a $1,000 Bonus Voucher towards your trade-in! Offer ends Sunday! Act Now!” This CTA is...

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Speaking Directly to Your Prospects

Nov 17, 2017 | Direct Mail

2018 is upon us and as we look at our marketing plans for the New Year, digital spend takes up more and more of the average dealership budget. And it should. There’s no denying paid search, buying third party leads, etc. should be the basis for...

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Ross Media SURGE Newsletter - Vol 11

Nov 15, 2017 | Direct Mail
Fine Tune Your Marketing For 2018

2017 is almost over, and now’s the time to evaluate your existing marketing. Did your marketing make an impact? If you’re looking for ways to take your marketing to the next...

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Email Behavior – Anticipate your customers in 2018

Nov 03, 2017 | Direct Mail

Have your email marketing campaigns returned unremarkable results?  Are you constantly testing subject lines and email layouts without much luck? If so, you’re not alone. According to Ascend2, 54% of marketers are making their email engagement...

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