Email Personalization is Key

May 21, 2018 | Automotive

Email marketing can be an effective tool for organizations – even automotive. Emails can help you form a connection with both customers and potential buyers in a cost-effective way.

Don’t believe us? Here are a few quick stats: According to...
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Automotive Marketing to Millennials

May 10, 2018 | Automotive

Millennials are a demographic age group that were born between the years 1981 and 1996 (Pew Research Center). When an agency thinks of marketing to a millennial group, many industry leaders might think millennials are only responsive to digital...

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It’s All About the Experience

Apr 20, 2018 | Automotive

Customer experience is the key to success in any industry. In fact, 82% of American consumers stopped doing business with a company because of a bad experience (Small Business Trends). So how can customer experience affect your dealership?

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Benefits of BDC

Apr 10, 2018 | Direct Mail

A Business Development Center or BDC has one main goal—to maximize the effectiveness and profitability of your dealership’s marketing efforts. A BDC is designed to transmit a sense of ease, comfort, trust, excitement or urgency and should...

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Email Marketing Strategy

Mar 23, 2018 | Website

By 2019, there will be 2.9 billion email users worldwide, and it goes without saying that email marketing should be a prominent feature of your dealership’s marketing strategy. In fact, email-marketing technology is used by 82% of B2B and B2C...

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Creating an Outbound Marketing Strategy

Mar 13, 2018 | Direct Mail

What exactly is outbound marketing? Outbound marketing is when your campaign message is sent directly to potential buyers. Unlike inbound digital marketing where customers have to find you through internet searches, outbound marketing directly...

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7 Benefits of Direct Mail

Feb 26, 2018 | Direct Mail

The digital space is more crowded than ever before, and reaching your prospective buyers amongst the clutter is becoming increasingly difficult. You might be surprised to know that the data shows direct mail is still one of the most effective...

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Don't Ignore the Content

Jan 31, 2018 | Direct Mail

According to the U.S. Postal Service, 153.9 billion direct mail pieces were processed and delivered in 2017. Direct mail continues to be a driving force for many dealerships’ marketing strategies. While the quantity of direct mail pieces...

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Don't Lose Your Buyers' Attention

Jan 18, 2018 | Direct Mail

According to Small Business Trends, 82% of American consumers stopped doing business with a company because of a bad experience. What constitutes a bad experience for a customer? Usually, it’s a lack of easily accessible information or consistent...

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Direct Mail Never Died. It’s Thriving.

Jan 05, 2018 | Direct Mail

That’s right. Direct mail is thriving. Many can argue that digital ads are slowly killing direct mail marketing efforts, but that is far from the truth. As we grow closer to a completely digital world, direct mail has made a name for itself and...

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